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College of Business & Economics
Fostering business acumen and leadership prowess at the College of Business & Economics. Where innovation meets commerce, creating tomorrow's industry leaders.

Bachelor of Business Administration

The Bachelor of Science in business administration degree program provides students with a comprehensive knowledge of business theories and models and their application to real-world problems, with a focus on:

  • Analysis of business problems and opportunities.
  • Key business functions, such as leadership and entrepreneurship.
  • Analysis and implementation of business decisions and theories.
  • Students learn to connect business concepts to the larger global society, with preparation for a clear career path within the field of business. They are provided a solid preparation to continue to graduate studies in business administration or related fields.

It’s important to note that each student will be connected with a personal Program Advisor at the commencement of their studies, who will remain with them until graduation. The student’s personal Program Advisor acts as his/her support system throughout their studies. The personal Program Advisor will be happy to answer any questions the student may have, offer academic advice, discuss course selection, and offer encouragement throughout the student’s studies.

Master of Business Administration

Straford University Master of Business Administration offers a hands-on approach to both business and community leadership, as part of a cutting-edge and stimulating educational experience. SU MBA instills the knowledge, skills, and attitudes needed to pursue personal and professional goals, as well as excel in today’s diverse organizations. Its graduates are positioned to thrive in business, industry, government, and nonprofit management.

The combination of the international student body, instructors from top universities worldwide, and high-quality education ensure an exceptional learning experience.

Courses are nine weeks in length, and students may take as many as three courses each term. The MBA can be completed in as little as six terms, or fifteen months of full-time study. Students also have the flexibility to enroll for part-time study and take one course per term.

SU considers both what applicants have achieved in the past and what the evidence suggests they have the potential to achieve in the future. And, in keeping with its mission, admits students from all parts of the globe – creating a student body that mirrors today’s diverse society.

To learn more about the Master of Business Administration, please read through the course catalog.

The Program:

  • Provides an understanding of the key sociological, psychological and organizational concepts and theories necessary for effective leadership and management
  • Covers the knowledge and skills needed to plan, structure, manage, and monitor organizations
  • Introduces methods for improving productivity, responsiveness, quality, and customer/client satisfaction
  • Provides in-depth knowledge of operational areas and their functions, processes, and interrelationships
  • Develops cross-cultural awareness and an understanding of the globality of today’s economy
  • Fosters an ability to act creatively and be a driver for change
  • Instills an appreciation for the importance of legal and ethical behavior on the part of the organization and its members
  • Nurtures student potential and promotes increased self-awareness and growth
  • Supports the development of networks among peers from around the globe

Students Learn How To:

  • Analyze core business processes
  • Think systemically
  • Manage the decision process
  • Prepare economic analyses
  • Position organizations for a competitive advantage
  • Formulate strategic and tactical direction
  • Understand the effective uses of technology
  • Support and encourage a culture of innovation
  • Manage conflict and foster collaboration
  • Apply techniques for delegation and empowerment
  • Understand the influence of culture and globalization on organizations
  • Work in groups and display enhanced interpersonal skills
  • Effectively communicate within an organization
  • Function in an ethical manner
  • Take ownership of their own personal and professional growth

Master of Marketing

Are you ready to become a marketing leader in today’s dynamic business landscape? The Master of Marketing program at Stratford University is your gateway to mastering the art and science of modern marketing.

Program Overview:

In today’s fast-paced world, marketing is at the forefront of driving business growth and innovation. SU’s Master of Marketing program is designed to equip you with the knowledge, skills, and strategic mindset needed to excel in this ever-evolving field.

Program Highlights:

Cutting-Edge Curriculum: Our program covers the latest marketing trends and techniques, ensuring you stay ahead of the competition.

Practical Learning: You’ll engage in real-world marketing projects and case studies, gaining hands-on experience that you can apply immediately.

Digital Marketing Focus: Learn how to leverage digital channels, data analytics, and emerging technologies to create impactful marketing campaigns.

Global Perspective: Understand the nuances of marketing in a global context, preparing you for international marketing opportunities.

Industry-Experienced Faculty: Learn from industry experts and professors with extensive marketing experience.

Doctor of Business Administration

The Doctor of Business Administration (DBA) is a rigorous research-based program that will prepare proven business professionals to expand their breadth of knowledge and abilities in leadership, innovation, and customer engagement. The 61-credit-hour program has been designed to equip students to apply evidence-based solutions to the challenges presented by the dynamic complexity of the contemporary global economy.

The SU DBA is designed to prepare individuals to

  • Transition into an academic position in either a full or part-time role;
  • Advance in their current careers through the development of evidence-based tools for improving organizational effectiveness;
  • Develop advanced skills in organizational analysis in a variety of management consulting roles.

Ph.D. in Banking and Finance

SU’s Doctor of Philosophy (Ph.D.) Banking & Finance will prepare you to become a globally focused and socially engaged research leader. You’ll join a cohort of high-achieving research students and benefit from interdisciplinary engagement with your cohort. This is your opportunity to become integrated into the SU’s Business School’s community of scholars.

You’ll first undertake rigorous coursework covering topics such as corporate finance, corporate governance, asset pricing, and microeconomic analysis. As part of the program, you’ll also be involved in research projects from an early stage. This research training will equip you with the skills required to identify, analyze and solve problems in the field.

You’ll then pursue full-time research under the supervision of high-profile SU’s academics, culminating in a doctoral thesis. There will also be exciting opportunities to develop your teaching portfolio.

Your Ph.D. thesis will showcase your research skills and enable you to make an original contribution to knowledge in your field.

Ph.D. in Finance

The field of finance covers the economics of claims on resources. Financial economists study the valuation of these claims, the markets in which they are traded, and their use by individuals, corporations, and the society at large.

At SU, finance faculty and doctoral students study a wide spectrum of financial topics, including the pricing and valuation of assets, the behavior of financial markets, and the structure and financial decision-making of firms and financial intermediaries.

Investigation of issues arising in these areas is pursued both through the development of theoretical models and through the empirical testing of those models. The Ph.D. program is designed to give students a good understanding of the methods used in theoretical modeling and empirical testing.

Preparation and Qualifications

All students are required to have, or to obtain during their first year, mathematical skills at the level of one year of calculus and one course each in linear algebra and matrix theory, theory of probability, and statistical inference.

Students are expected to have adequate programming skills using languages such as Fortran, C, MATLAB, or GAUSS, or to correct any deficiencies before enrolling at SU.

The Ph.D. program in finance involves a great deal of very hard work, and there is keen competition for admission. For both these reasons, the faculty is selective in offering admission. Prospective applicants must have an aptitude for quantitative work and be at ease in handling formal models. A strong background in economics and college-level mathematics is desirable.

It is particularly important to realize that a Ph.D. in finance is not a higher-level MBA, but an advanced, academically oriented degree in financial economics, with a reflective and analytical, rather than operational, viewpoint.

Ph.D. in Financial Management

This field is concerned with the formulation, implementation, and evaluation of policies and procedures surrounding the use of resources and raising revenues by public and nonprofit entities. The primary emphasis is on nonprofit and healthcare organizations, and state and local governmental bodies, although some attention is given to the federal government and international settings as well.

Microeconomics is the most important disciplinary background for the field. Principles of efficient resource allocation as well as equity in outcome are used to analyze both the internal operations of organizations and their external environment. In other words, the study of (1) financial management (internal to the organization), and (2) public finance (external to the organization) are combined. Common methodologies used to study finance issues are multivariate statistical analysis, techniques of managerial accounting, and finance and case studies. Students in the public finance and financial management field must complete the modules in microeconomic analysis and in applied statistics and econometrics.

Research in the areas of public finance and financial management often requires the depth of knowledge in a specific area, such as education finance, financial management of nonprofit organizations, or tax policy. Such depth of knowledge involves both a foundation gained from coursework, as well as significant study of literature beyond the material covered in coursework.

Ph.D. in Strategy and Entrepreneurship

Do you want to focus your research on entrepreneurship, strategy, leadership, family business or innovation, and benefit from cutting-edge insights from research-active staff? We are the most research-intensive business school in Centennial, according to the latest Research Excellence Framework. In our welcoming environment, ideas can flourish and connections can be made.

We pride ourselves on offering a strong learning environment. You will have access to state-of-the-art computing facilities, IT support, and dedicated office space. There will be opportunities to participate in various seminar series, workshops, and conferences. You will also be able to access advanced training courses.

As we have a strong focus on practice, we will expect your doctoral research to have an impact on practitioners as well as being theoretically thorough.

As a Ph.D. student, you will study topics related to research design in management, including qualitative and quantitative research methods and research ethics. Subject experts will guide and supervise you during your Ph.D. program.

In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.

Ph.D. in Banking and Finance

Ph.D. (Banking & Finance) is a doctoral-level course. The doctoral course centered on the topics of financial and economic theory, stock exchanges, banking, etc. This program also connected with areas like economy at National and International levels and investment. For this candidates must be very hardworking and must possess the capacity of independent study and thought.

Through this course, candidates can make their careers in various fields. The course is suitable for those candidates who are desirous of making their career in the banking and financial sector and are ready for doing some kind of research work for the betterment of the banking area. On completion of Ph.D. in Banking and Finance, course candidates have various job opportunities in various fields. The course syllabus helps candidates in learning about the latest reforms in the banking sector so that they can also present towards the betterment of the economy and financial sector of the nation.

Ph.D. (Banking & Finance) Employment Zone:

Lecturer/ Teacher

Credit Control Manager

Statistician

Stock Broker

Customer Relationship Executive

Ph.D. (Banking & Finance) Job Position:

Credit Control Manager

Teacher/ Lecturer/ Researcher

Financial Manager

Customer Relationship Executive

Stockbroker

Analyst

Statistician

Ph.D. in Digital Marketing

The Ph.D. degree in Marketing at Stratford University is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to digital marketing.

Students interested in the psychological aspects of consumer behavior–how consumers make decisions, how they react to Marketing stimuli–choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.

The marketing faculty at SU is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Each of the faculty members—both junior and senior– works actively with doctoral students.

Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at SU. Several of these faculty members have worked with marketing faculty and doctoral students either at SU or at other universities.

Ph.D. in Marketing

Doctoral researchers will be capable of analyzing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organized by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialization. It also requires actively participating in Ph.D. workshops and conferences organized by the Department of Marketing, the Business School, and Graduate School as well as institutions outside Stratford University.

Ultimately all doctoral researchers will have the ability to characterize and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policymakers, practitioners, and other academics in a manner that is comprehensible. They will also be able to peer review others’ research offer constructive criticism and extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organizations, or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.